
Well, here we are; the morning after. Alright, a couple of mornings after. This event gave me and my family the chance to spend a night AWAY from our brewery so for that I'm thankful.
After speaking that night with a few of the participating brewers, I wanted to get some thoughts out to the Guild members for thought and comments:
This event, while for a very worthwhile cause, suffered greatly from an obvious lack of coordination and communication in my opinion. It wasn't until after I arrived there and spoke one-on-one with Dan Vogel that I learned what organization was benefiting from this event (true, that was probably my lack of attention to emails). I feel that this event could have been better endorsed via the participating breweries had we all known more about the culinary program and it's goals. True, I received a very colorful poster advertising the Fest of Flavor, but I did not get much in the way of information about the foundation itself. It was also unclear why I was asked to bring a case of brewery glassware and then the reason kept changing once I was there: "we're gonna raffle them off. You can decorate your table with them. We're going to use them to pour into." I was more than a little surprised that this foundation (after seeing the high-color posters and postcards that were printed) did not seize the opportunity to print specialty beer-tasting glassware for this event and instead relied on "last minute" donations from the participating breweries.
From a business and courtesy standpoint, I would have appreciated being asked, prior to pouring, if we would donate the beer and glassware to this event. I truly do not feel that anyone was trying to pull the wool over our collective eyes, it was just a massive lack of communication.
Does anyone know who to contact at the foundation to obtain a tax/donation letter? Okay, I think I'm done with my rant.
Now, as I mentioned to Craig that night, I feel we as the Guild can use this experience to craft a very successful brewfest/pouring in the future.
- Excessive communication with the participating breweries, food vendors, bands, regulatory agencies, etc.
- Hammer it into the public consciousness who is benefiting from this event and why the public should care.
- Design and print event-specific glassware.
- Group all participating breweries in the same physical area.
- Examine and dissect the events calendar prior to committing to a date for the event.
- Promote it, Promote it, Promote it!
Here are a few pics I took that night:









